top of page

Appendix C

References

Akbar, F., Omar, A. R., Wadood, F. (2017, January 22). The niche marketing strategy constructs (elements) and its characteristics: A review of the relevant literature. Galore International Journal of Applied Sciences & Humanities, Vol. 1(1), p. 73-80.
http://doi.org/10.2139/ssrn.2957004

​

Bardsen, K. (2022). Conversion rate optimization in e-commerce webshops. [Masters thesis, University of Twente]. University of Twente Student Theses, Repository. https://essay.utwente.nl/90805/ 

​

Berry, S. (2022). How can digital marketing help a business grow? [+8 benefits]. WebFX. https://www.webfx.com/blog/marketing/how-can-digital-marketing-help-a-business-grow-8-benefits/. 

​

Blocker, C. P., Indergard, L., Simpson, J., Matcek, C. (2008, November). Lead conversion: Adaptation, influence, and customer value. Keller Center Research Report, 1-11.
https://www.baylor.edu/business/kellercenter/news.php?action=story&story=127280

​

Bogdanova, D. (2016). Recommendations to increase customer conversion rates through optimization and online marketing Case company: RCS Training Center.[Bachelors thesis, University of Applied Sciences]. Theseus. https://www.theseus.fi/bitstream/handle/10024/119807/Bogdanova_Daria.pdf?sequence=1&isAllowed=y

​

Eisenberg, B., Eisenberg, J. (2006). Call to action: Secret formulas to improve online results. HarperCollins Leadership. https://books.google.com/books?hl=en&lr=&id=yV9gxUDL04UC&oi=fnd&pg=PR7&dq=call+to+action+images+conversion+marketing&ots=WWzvleq37d&sig=C8hCofeB8LaIQys0T-Q84giy5vk#v=onepage&q=call%20to%20action%20images%20conversion%20marketing&f=false

​

Friedman, H. H., Lopez-Pumarejo, T., Friedman, L. W. (2007). A new kind of marketing: Creating micro-niches using resonance marketing. Journal of Internet Commerce, 6(1),
83 99. https://doi.org/doi:10.1300/J179v06n01_05

​

Hernández-Ortega, B., Stanko, M., Rishika, R., et. al (2022). Brand-generated social media content and its differential impact on loyalty program members. Journal of the Academy of Marketing Science, 50(5), 1071-1090. https://doi.org/10.1007/s11747-022-00869-4

​

Ibrahim, B. (2022). Social media marketing activities and brand loyalty: A meta-analysis examination. Journal of Promotion Management, 28(1), 60–90. https://doi.org/10.1080/10496491.2021.1955080

​

Ihm, J., & Lee, S. (2021). How perceived costs and benefits of initial social media participation affect subsequent community-based participation. VOLUNTAS, 32(6), 1320-1331. https://doi.org/10.1007/s11266-020-00200-1

​

Khanom, M. T. (2023). Using social media marketing in the digital era: A necessity or a choice. International Journal of Research in Business and Social Science, 12(3), 88-98. https://doi.org/10.20525/ijrbs.v12i3.2507.

​

Ki, E., & Oh, J. (2018). Determinants of donation amount in nonprofit membership associations. International Journal of Nonprofit and Voluntary Sector Marketing, 23(3).
https://doi.org/10.1002/nvsm.1609 

​

Krasteva, I. (2017). We met online but we didn’t click.[Masters thesis, Tilburg University]. Tilburg University. https://arno.uvt.nl/show.cgi?fid=145042

​

Meslem, H., Abbaci A. (2023). Using calls to action as an inbound marketing conversion practice. Administrative And Financial Sciences Review, 7(1), 430-444.www.asjp.cerist.dz/en/downArticle/495/7/1/228269

​

Meyer, E. (2023). How call-to-action & pop-up forms will improve website conversion. Prism Global Marketing Solution. https://www.prismglobalmarketing.com/blog/how-to-use-calls-to-action-pop-up-forms-to-increase-conversion#:~:text=On%20average%2C%20adding%20a%20call,of%20any%20lead%20generation%20strategy.

​

Milde, K., & Yawson, R. (2017). Strategies for social media use in nonprofits. Journal of Management Policy and Practice, 18(1), 19-27. http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/scholarly-journals/strategies-social-media-use-nonprofits/docview/1926955243/se-2

​

Oliver, P. (2019). Ideas for enhancing and increasing membership. Journal of Environmental Health, 82(4), 6–7. https://www.ulib.iupui.edu/cgi-bin/proxy.pl?url=https://search.ebscohost.com/login.aspx?direct=true&db=crh&AN=139178589&site=ehost-live

​

Perez, D., Oestricher-Singer, G., Zalmanson, L. (2017). “Please rate your experience”: The effect of calls to action on website user conversion. SSRN. http://dx.doi.org/10.2139/ssrn.3044779

​

Rice, J. (2014). Improving conversion rates at 80 percent solutions. [Masters paper, University of North Carolina at Chapel Hill]. UNC University Libraries, Carolina Digital Repository. https://doi.org/10.17615/3kzs-tc07

​

Shi, Y., Dokshin, F. A., Genkin, M., Brashears, M. E. (2017). A member saved is a member earned? The recruitment-retention trade-off and organizational strategies for membership growth. American Sociological Review, 82(2), 407-434. https://doi.org/10.1177/0003122417693616

​

Smith, J. (2015). The power of the call to action & how its strength boosts conversions. MarTech. https://martech.org/power-call-action-strength-boosts-conversions/

bottom of page