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Recommendations

Summarized List and Overview of Recommendations and Sub-Recommendations

The list and overview of recommendations and sub-recommendations summarizes our team’s findings on different ways to increase HHS memberships detailed in our suggestions. 

Using the Best Social Sales Strategies

  • Use Only the Most Effective Language

    • Effective language for advertising to the HHS-interested would include using inspirational and informative language at public events, with well-regarded members making recommendations when possible. 

  • Have Slightly More Social Events

    • Social encapsulation, or how much an organization requires members' time and energy, should be moderate to see best results in recruitment and retention. This can be done by working to incorporate just one more event monthly. 

  • Tailor the HHS to Meet the Community’s Needs

    • The HHS should seek to understand the niche market it serves through segmentation, and adjust to meet the market’s needs. This can be achieved with unofficial or official surveys. 

Using Call-to-Actions to Turn Website Users into Members

  • Defining and Finding Effective Call-to-Actions

    • Defining a call-to-action as a conversion marketing concept that strategically directs website users further commitment. 

    • Finding that call-to-actions are most effective for website user conversion when used as text, picture, video, button, pop-up, and feedback.

  • Using strategic call-to-actions

    • Reviewing the important influence call-to-action concepts can have on website user conversion. 

  • Using text, picture, video, button, pop-up, and feedback call-to-actions

    • Reviewing the different and specific strategies that make each of these call-to-actions concepts most effective in website user conversion. 

Using Social Media to Convert Interested People Into Paying Members

  • Targeting Content Types Based On Specific Audience

    • Creating content based on the level of loyalty/connection your ideal audience has with your organization. Different types of content will be received differently depending on their pre-existing loyalty.

  • Adapting Facebook Page or Creating New Account on a Different Platform

    • Using different forms of social media have different reception to audiences. Either adapting the established Facebook page or creating a new platform for better outreach about membership and the organization itself, rather than members posting in the Facebook page. 

  • Establishing a Consistent Online Presence

    • Posting on social media is most effective when done consistently over time. Setting up a plan or social media calendar can be beneficial if it has been decided to boost your online presence.

Using Social Media to Advertise And Attract Members 

  • Identifying Target Audience

    • Determining who your target audience is to look at who is already a member. Where they live, they age as well as distributing customer surveys and social media engagement. 

  • Creating Engaging Content to Target Audience

    • Using information about your target audience, create content that resonates with them. Use the information gathered to create content that addresses their needs and interests. Make sure the content is relevant, valuable, and engaging. 

  • Modifying Existing Social Media Platform OR Creating New Platform. 

    • Using social media such as Instagram, Tik Tok, and Facebook to post videos about the HHS has a better outreach to the target audience. Posting on daily bases would help with audience engagement. 

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