Executive Summary

The HHS seeks to convert interested parties into paying members of the society. This report will benefit the HHS by giving our client recommendations on the most effective way to attract an interested, younger audience to the club through social media, call-to- action, and using social sales strategies. We have researched approaches for enhancing market sales along with audience gain.

This report recommends tactics consisting of targeting an audience through social media, conversion marketing through call-to-action, and social sale strategies through niche. To justify our findings for these recommendations, this report includes sections dedicated to research methodology, recommendations, a review of literature, and an appendix.

Key Findings:

Recommending may be the best language to use when advertising the HHS.
Socializing is a vital part of gaining and retaining members of an organization.
Segmenting the niche market should allow better understanding of how to gain members.
Using different call-to-action concepts and strategies for better website conversion.
Creating content centered around the audience you are trying to reach and their loyalty to your organization is best.
Keeping consistent content is important to staying relevant and reaching new audiences.
Advertising across social media accounts should be educational, entertaining, and engaging.
Increasing social media presence on Tik Tok, FaceBook, and Instagram as well as doing live streams and using hashtags trends related to wildlife and herpetology.

Our Recommendation: Brief Overview

Using the Best Social Sales Strategies
Using Call-to-Actions to Turn Website Users into Members with Conversion Marketing
Using Social Media to Convert Interested People into Paying Members
Using Social Media to Advertise and Attract People

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