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Our goal in this recommendation report is to advise the HHS on the best practices for gaining membership from already interested parties. 

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In completing the report, a team of IUPUI students consulted exclusive databases for information pertaining to this topic, and compiled an annotated bibliography for select works. Local surveys was conducted as an integral part of the report and included questions which related to potential recommendations, and the results clarified which recommendations could be most applicable for the local community.  

 

The recommendations are included in an analysis section. This section includes recommendations for the application of information gathered from university databases and the local study.

 

The main recommendations for converting interested parties to full membership are:

• Applying niche and social marketing techniques

• Using call-to-action marketing strategies

• Turning to social media to reach already interested parties

• Targeting specific audiences online